New Belgium Brewing Toasts PeopleForBikes in Honor of National Bike Month

Boulder, Colo.— The smiling logo of national bicycling movement PeopleForBikes is found hugging every bottle of New Belgium Fat Tire and Ranger IPA, nationwide through the end of May.

PeopleForBikes is a non-profit organization that is on a mission to unite millions of voices to improve the future of bicycling in America and get more people on bikes, more often. With strength in numbers, PeopleForBikes aims to pave the way for a safer, more accessible country for bikes.

“It feels great to be partnering with a brand who cares for the future of bicycling as much as we do,” said Kate Powlison, marketing manager at PeopleForBikes. “On our quest to unite millions of bicyclists, we hope to become one voice stronger, one New Belgium beer at a time. Cheers to National Bike Month!”


Alternatively powered, and 100% employee owned, New Belgium’s goal is to maintain an environmentally, socially and economically conscious business by aligning their business practices with nature and its inhabitants.
They have helped bike-related non-profits raise over $2 million by selling beer at the Tour de Fat Bicycle Carnival throughout the U.S. Learn more about the company’s sustainable initiatives on their sustainability page.

“New Belgium is honored to help spread the good word of the bicycle and encourage folks to sign the pledge,” said Michael Craft, Senator of Tour de Fat Non-Profit Relations. “Much like beer, bicycles make people smile and smiling is something we could all use a bit more of these days. Our brewery is so rooted in bicycles, it just makes good sense to use our craft to encourage advocacy.”


To learn more about what PeopleForBikes is doing to make America a better place for bikes, visit www.peopleforbikes.org. Join the movement by signing the “I am for bikes…” pledge.

To learn more about New Belgium Brewing Company, visit www.newbelgium.com.


About PeopleForBikes:

PeopleForBikes is a movement to unite millions of people to transform America through bicycling.
They are currently leading the Green Lane Project, which is an effort that focuses on building physically protected and inviting bike facilities in communities across the U.S. Join the movement to improve the future of bicycling at www.peopleforbikes.org.

About New Belgium Brewing Company:

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100 percent employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

Media Contact:
Lauren Fallert
Verde PR
lfallert@verdepr.com
970.259.3555

PeopleForBikes

970-259-3555 ext. 3

http://www.peopleforbikes.org

About PeopleForBikes.org PeopleForBikes.org is striving to unite one million voices to improve the future of biking in America. They are currently leading the Green Lane Project, which is a 2 year project that focuses on building physically protected and inviting bike facilities in six major urban areas across the U.S. Sign the pledge to get more people on bikes, more often at: www.peopleforbikes.org/pages/pledge.

View PitchFeed

Quick Facts

New Belgium Brewing adds PeopleForBikes Logo on Fat Tire & Ranger IPA bottles in honor of National Bike Month

Share this Pitch

New Belgium Brewing adds PeopleForBikes Logo on Fat Tire & Ranger IPA bottles in honor of National Bike Month

PitchEngine™ is not responsible or liable for the accuracy, validity or quality of this content. Users are solely responsible for the facts and accuracy of all information posted and shared on the Site.

PitchEngine reserves the right to reject or hold social media releases that it deems not newsworthy in its judgment, at any time.

Limitation of Liability -
In no event will PitchEngine be liable for any direct, indirect, incidental, special, exemplary or consequential damages (Including, but not limited to, damages for loss of business profits, business interruption, loss of programs or information, and the like).

This disclaimer of liability applies to any damages or injury under any cause of action, including, without limitation, those caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus or bug, communication line failure, theft, destruction or alteration of or unauthorized access to the Site or materials on the Site.

© Copyright 2014 PitchEngine, Inc.


Close Me