BOSTON — April 17, 2013— Digitas, a digitally-led global integrated brand agency, today announced the promotion of Barbara Goose and Douglas Ryan, formally Executive and Managing Directors, to President of Boston/Detroit and President of Chicago/San Francisco respectively. Both regions have recently herald in large brand client wins. Digitas Boston was recently named Lenovo's North American AOR for media planning, buying and analytics responsibilities, while Digitas Chicago was recently awarded Kao USA’s digital-creative for an assortment of Kao brands.
“Barb and Doug have already been managing their regions at the highest of levels of performance, driving award-winning work, a collaborative community, and a culture of volunteerism and giving back,” said Tony Weisman, CEO, Digitas North America.
Barbara Goose Background & Accolades: Goose has over 20 years of experience in the digital marketing space, leading innovative and strategic programs that have built brand equity for national and multi-national brands. Under her Executive Director leadership, Goose oversaw the most significant expansion of Digitas Boston, adding such clients as Dunkin' Donuts, Limited Brands, ZipCar, and Lenovo, while recruiting the industry’s top talent to become the largest agency in Greater Boston. Goose has also led significant growth in Detroit (and helped establish the office itself before becoming Executive Director), including the award-winning work with General Motors, which she has led for 14 years. In addition, both the Boston and Detroit offices have received numerous "Best Places to Work" accolades from the Boston Business Journal, Boston Globe, the Michigan Business & Professional Association, Detroit Free Press, Crain's Detroit Business, and more.
Goose is the chair of the New England 4A’s, and also sits on the boards of the Greater Boston Chamber of Commerce, the Massachusetts Innovation & Technology Exchange, and the nonprofit organization Cradles to Crayons. A respected industry thought leader, she’s been named one of the Boston Business Journal’s “Power 50” (a list of the most influential business leaders in Boston) and one of the New England Ad Club’s “100 Women We ADmire.”
Douglas Ryan Background & Accolades: Since joining Digitas in 2010, Ryan has led the office with an impressive list of accolades demonstrating the strong company culture that includes “Best Places To Work” by Crain’s Chicago Business, a “Best Places to Work in Illinois” by The Business Ledger, a “Top Workplace” by the Chicago Tribune, and an Elite Winner in “Chicago 101’s Best and Brightest Places to Work For” by the National Association of Business Resources. Under Ryan, Digitas Chicago has also collected an abundance of creative work awards from the Effie's, Ace Metrix, Chicago ADDY, Chicago Association of Direct Marketing and Tempo Awards.
Ryan helped to establish the digital practices for several prominent agencies before joining Digitas. He’s led teams for many noteworthy clients including Sprint, MillerCoors, Kellogg’s, Hallmark, Reebok and Orbitz. In addition, he's been the Executive Producer on two independent films, one of which won the SXSW Competition Award for Best Narrative Feature. He is passionate supporter for education reform and currently serves on the Board of Perspectives Charter School in Chicago.
DigitasLBi, the leading, “most complete” global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world. In 2012, Digitas and LBi received a combined total of over 200 awards globally including two Cannes Lions Grand Prix’s and SXSW People’s Choice Award. Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK Digital Agency of the Year 2012 by Marketing magazine. Digitas USA operates the brand content platform, The Third Act: producers of first and most well renowned event on digital content, The NewFront. With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo and Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog: Digitas Distillery