New Search Tools from VISIT FLORIDA Give Beach Lovers More to Love

Tallahassee, Fla. – VISIT FLORIDA unveils online tools today allowing travelers to virtually walk hundreds of miles of Sunshine State beaches – from legendary locations such as Miami Beach to lesser-known sanctuaries such as Cayo Costa.

Say hello to Florida Beach Finder, found on www.VISITFLORIDA.com/beachfinder. Here’s how it works.

“Tune” your preferences in four ranges of beach personalities. Looking for “Action-packed”? “Secluded”? Or maybe somewhere in between? The Beach Finder immediately delivers visual choices that best match your desires. With every tweak of the tuner, the options change before your eyes.

Then “walk” the Florida beaches you love with immersive Street View imagery in Google Maps. In one of the first partnerships of the Street View Trekker Loan Program, VISIT FLORIDA and Google collaborated on a four-month trek to photograph Florida’s beaches and to make the imagery available to the world. The same technology that lets viewers mouse around their city streets and tour monuments now empowers Florida beach lovers to view the sand, sky and shorelines of the beaches they choose to explore – all in 360-degree panorama.

“For potential visitors, it's an opportunity to dig their virtual toes into any of Florida's beaches -- and find their dream beach before they come. For Florida, it's an opportunity to showcase that we have the greatest variety of beach experiences in the world," said Susannah Costello, VISIT FLORIDA Vice President, Global Brand.

With each beach, Florida Beach Finder users can absorb videos, photography and feature stories reported by award-winning Florida journalists. And social media tools will allow visitors to share their discoveries with friends and family.

Florida beaches are top of mind for many travelers. With Florida Beach Finder and the Street View technology, these destinations – both the internationally famous and the well-kept secrets – will come into focus better than ever.

MEDIA ASSETS

-- Executive interviews can be arranged.

-- Many digital assets are available, including those that may be downloaded directly from this pitch.

MEDIA CONTACTS

-- Laura Cassels, lcassels@VISITFLORIDA.org, (850) 363-5801

-- Pam Forrester, pforrester@VISITFLORIDA.org, (850) 205-3827

-- Kenneth Morgan, kmorgan@VISITFLORIDA.org, (850) 345-9762

-- Lucy Spann, lspann@VISITFLORIDA.org, (850) 312-0052

MEDIA SITE

www.VISITFLORIDA.com/media


VISIT FLORIDA
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