(LOS ANGELES) – Legendary Hip Hop artist Warren G and Bronco Wine
Company announced today a new promotional program for Allure Moscato, using Brand
Elite, LLC, the Los Angeles company focused on entertainment and sports
stars with active wine interests. Warren G will become the face of the
brand as it expands in the U.S. market. Allure Winery will be launching an
extensive marketing campaign that consists of print, broadcast, television and
social media messaging targeting the Urban demographic.
The Allure wine portfolio features several different flavors, including Allure Moscato and Allure Pink Moscato, that are currently available in stores and online at popular retailers such as BevMo!, Whole Foods, Vons and Safeway. For locations visit www.grappos.com.
“Who would’ve known that my favorite Moscato, Allure, would ask me to be their brand partner,” says Warren G. “It’s exciting to be in the wine business and I know we can bring a lot of pleasure to our consuming audience. I'm looking forward to sharing my favorite pink Moscato with everyone.”
“We’re very pleased to be working with Warren G, who has the bright, lively style of our Allure wines, and the same belief in top quality and value,” said Fred Franzia, Bronco Wine Company Chief Executive Officer. “I’m impressed by Warren G’s interest in wines and I know we’re going to have a big success.” Bronco is the fifth largest winery in the country, and the Franzia family celebrating its 120th year of making wine, is the largest vineyard owner in the United States.
“This is another wonderful tie-in for our celebrity-winery packages,” said RC Mills, Brand Elite President. “We’re excited to partner with one of the largest wine companies in the world and expand our markets.” The company previously introduced Keyshawn Johnson’s XIX Cabernet Sauvignon and has several other projects in work.
Connect with Warren G Allure Moscato
– Social Media Links
Twitter: http://www.twitter.com/AllureMoscato and @AllureMoscato
About Brand Elite
Based in Los Angeles, Brand Elite LLC was founded in 2012 to create an entirely new concept in the premium and super-premium wine brand categories. These wines will become to known as best in their class. They will feature a revolutionary approach to wine branding. Brand Elite works with some of the most brilliant U.S. wine producers to make the highest quality wines for their labels; from an outstanding Chardonnay to a one-of-a-kind Cabernet Sauvignon, wines consumers will want to reach for to celebrate any occasion or to enjoy with friends and loved ones. Their vision is to finally elevate and celebrate the urban wine market forever with super-premium wines and to make those wines available throughout the world!
About Bronco Wine Company
The Bronco Wine Company portfolio of wines is owned by the Franzia Family, which has been in the wine business for more than 120 years. Bronco Wine Company and the Franzia family have no relationship to Franzia brand boxed wine. For more information on any of the Bronco Wine Company wines visit www.BroncoWine.com or call 877-411-NAPA (6272).
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Journalists: For interview requests or high-resolution images, please email or call media contacts:
Harvey Posert Lisa Adams Walter
Bronco Wine Company
Bronco Wine Company, producers of nearly 40 wine brands, is owned by the Franzia family which has made wine in California for more than one hundred and ten years. Bronco Wine Company and the Franzia family have no relationship to Franzia brand boxed wine. For more information on any of the Bronco Wine Company wines call (800) 692-5780.