Verde Brand Communications
BOULDER, Colo. (Mar. 10, 2014) – The PeopleForBikes Green Lane Project has selected six new U.S. cities to join its intensive two-year program to build better bike lanes. Atlanta, GA, Boston, MA, Denver, CO, Indianapolis, IN, Pittsburgh, PA and Seattle, WA will receive financial, strategic and technical assistance to create low-stress streets and increase vitality in urban centers through the installation of protected bike lanes. The six cities were chosen from more than 100 U.S. cities that submitted letters of interest for the program.
Launched in 2012, the Green Lane Project works with U.S. cities to speed the installation of protected bike lanes around the country. These on-street lanes are separated from traffic by curbs, planters, parked cars or posts to help organize the street and make riding a bike an appealing option for more people.
“It was extremely difficult to narrow down our selection to just six cities; we are seeing an upsurge of interest in accommodating bikes on busy city streets,” said Martha Roskowski, PeopleForBikes Vice President of Local Innovation. “The selected cities have ambitious goals and a strong vision supported by their elected officials and communities. They are poised to get projects on the ground quickly and will serve as excellent examples for other interested cities.”
In the first two years of the program (2012 and 2013), the Green Lane Project worked closely with other major U.S. cities – Austin, TX, Chicago, IL, Memphis, TN, Portland, OR, San Francisco, CA and Washington, DC – to build protected bike lanes. Since then, the number of protected bike lanes on city streets nationwide has nearly doubled from 80 to 142 – with more than half of all growth coming from the Project’s six focus cities. The founding cities will continue as mentors to the new class while continuing to build their bicycling networks with the momentum driven by the Project.
Protected bike lanes bring predictability to busy streets: drivers like knowing where to expect riders, and pedestrians report fewer bikes on the sidewalk. The lanes make roads safer for all users, reducing bike, auto and pedestrian injuries by up to 50%.
Protected lanes also add vitality and energy to the street, attracting new businesses and helping create a community people want to be in, not just move through. In New York City, local businesses on the 9th Avenue corridor saw a 49 percent increase in retail sales after the construction of protected bike lanes, compared to only a 3 percent increase citywide.
The Green Lane Project will kickoff the collaboration with a gathering and press conference in Indianapolis, IN in late April.
About the Green Lane Project
The Green Lane Project is a program of the nonprofit PeopleForBikes, a movement to unite millions of people to improve bicycling in America. The Project helps cities build better bike lanes to create low-stress streets. It is focused on protected bike lanes, which are on-street lanes separated from traffic by curbs, planters, parked cars or posts.