Lowe Campbell Ewald Named Advertising Agency of Record for LifeLock

Detroit, MI – October 22, 2013 – Marketing communications agency Lowe Campbell Ewald announced today that it has been named Agency of Record for LifeLock, Inc., the industry leading provider of proactive identity theft protection services for consumers and identity risk assessment and fraud protection services for enterprises. The win, which followed a review, comes on the heels of a number of new business wins for the agency over the past two months, including Atkins Nutritionals, Inc. and the Detroit Lions.

Lowe Campbell Ewald will manage brand strategy and creative execution for broadcast television as well as strategic marcom brand leadership with LifeLock’s internal teams and agency partners. The account will be led out of Lowe Campbell Ewald’s Los Angeles office.

“LifeLock pioneered the identity theft protection industry and is a great partner,” said Angela Zepeda, President, Managing Director at Lowe Campbell Ewald. “As technology advances, criminals are always looking for new ways to engage in identity theft. We look forward to working with LifeLock to educate consumers and raise awareness of its industry-leading service.”

LifeLock's identity theft services relentlessly protect millions of consumers’ personal information from identity fraud around the clock, 24 hours a day, 7 days a week, 365 days a year. Its services offer proactive identity theft protection and credit monitoring using innovative technologies.

“Identity theft is a rapidly growing problem,” said Seth Greenberg, LifeLock’s Chief Marketing Officer. “Our services can help a much broader consumer base, and Lowe Campbell Ewald has a proven track record of helping to evolve and transform other leading brands. We are very excited to partner with them strategically.”

New work for LifeLock is slated to launch in December 2013.


About Lowe Campbell Ewald

Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser Permanente, LifeLock, Olympic Paints and Stains, OnStar, USAA, the United States Navy and Western Governors University.

About LifeLock

LifeLock, Inc. (NYSE: LOCK) is a leading provider of proactive identity theft protection services for consumers and identity risk and credit worthiness assessment services for enterprises. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly owned subsidiary, LifeLock gains a comprehensive perspective into identity risk to best protect consumers. As part of its commitment to fighting identity theft, LifeLock regularly works with law enforcement officials to better understand identity theft threats and trends.

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