Agency Continues New Business Streak with Multimillion Dollar Account Win for Leading Identity Theft Protection Service
Detroit, MI – October 22, 2013 – Marketing communications agency Lowe
announced today that it has been named Agency of Record
for LifeLock, Inc.
, the industry leading provider of proactive identity theft protection
services for consumers and identity risk assessment and fraud protection
services for enterprises. The win, which followed a review, comes on
the heels of a number of new business wins for the agency over the past
two months, including Atkins Nutritionals, Inc. and the Detroit Lions.
Lowe Campbell Ewald will manage brand strategy and creative execution
for broadcast television as well as strategic marcom brand leadership
with LifeLock’s internal teams and agency partners. The account will be
led out of Lowe Campbell Ewald’s Los Angeles office.
pioneered the identity theft protection industry and is a great
partner,” said Angela Zepeda, President, Managing Director at Lowe
Campbell Ewald. “As technology advances, criminals are always looking
for new ways to engage in identity theft. We look forward to working
with LifeLock to educate consumers and raise awareness of its
LifeLock's identity theft services
relentlessly protect millions of consumers’ personal information from
identity fraud around the clock, 24 hours a day, 7 days a week, 365 days
a year. Its services offer proactive identity theft protection and
credit monitoring using innovative technologies.
theft is a rapidly growing problem,” said Seth Greenberg, LifeLock’s
Chief Marketing Officer. “Our services can help a much broader consumer
base, and Lowe Campbell Ewald has a proven track record of helping to
evolve and transform other leading brands. We are very excited to
partner with them strategically.”
New work for LifeLock is slated to launch in December 2013.
About Lowe Campbell EwaldLowe Campbell Ewald
is a full service, fully integrated advertising and
marketing communications agency in the U.S. The agency provides both
traditional and specialized capabilities including advertising; insights
and strategic planning; integrated content strategy and development;
digital; social, DM/CRM, retail and experiential marketing; and media
planning and buying. As the U.S. hub for the Lowe and Partners global
network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San
Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc.,
Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser
Permanente, LifeLock, Olympic Paints and Stains, OnStar, USAA, the
United States Navy and Western Governors University.
LifeLock, Inc. (NYSE: LOCK) is a leading provider of proactive identity
theft protection services for consumers and identity risk and credit
worthiness assessment services for enterprises. Leveraging unique data,
science and patented technology from ID Analytics, Inc., a wholly owned
subsidiary, LifeLock gains a comprehensive perspective into identity
risk to best protect consumers. As part of its commitment to fighting
identity theft, LifeLock regularly works with law enforcement officials
to better understand identity theft threats and trends.
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