RockyMounts, Inc. Knocks Out Competition with BrassKnuckles

BOULDER, CO (January 22, 2014) – Innovative car-rack systems manufacturer RockyMounts recently released BrassKnuckles, an entirely new upright bike rack designed to fit any kind of crossbar, accommodate nearly any bike—regardless of front-axle or tire and wheel size—and fold down to a profile height less than half that of the competition.

“We’re extremely excited about BrassKnuckles,” said Bruno Maier, President of RockyMounts, Inc. “Our product team has done a fantastic job of designing and engineering an innovative bike rack that is the best upright mount available. BrassKnuckles reinforces our position as an innovative and colorful company.”

BrassKnuckles gets its name from the ergonomically shaped handle which makes the arm and wheel hook easier to pull down for efficient bike mounting. The handle includes a non-pinching trigger and RockyMounts’ “Positive Ratcheting Engagement,” which allows the wheel-hook to move in finer increments resulting in a more securely attached bike. The handle also includes the RockyMounts’ “Secure Locking System,” allowing safe transportation of your most prized possession.

Designed to be versatile, BrassKnuckles will handle everything from the burliest downhill rigs to road bikes, 29ers to 20-inch wheels, and comes with patented form fitting universal mounting hardware to fit any style of crossbar. Engineered using the highest quality materials and designed to be the most aerodynamic upright mount on the market, the BrassKnuckles is crafted from non-corrosive aluminum and features a pivoting arm assembly integrated into the wheel tray and mounting head to provide a low profile, giving the product a stealthy look that enhances the user’s vehicle, and reduced drag to increase fuel efficiency. The innovative pivoting arm has also been engineered to allow for efficient driver-side or passenger-side installation, saving both retail partners and customers time and money.

The RockyMounts BrassKnuckles will retail for $199.95 and be available spring 2014 in a variety of color combinations.

About RockyMounts, Inc.

Locally owned and operated in Boulder, CO, RockyMounts designs innovative, rock solid, quiet and fuel-efficient rack systems colorful enough to fit any style. RockyMounts engineers its rack systems to safely carry your most prized possessions to and from your next epic outdoor adventure. No one has ever been this stoked to carry your stuff. For more information, visit

About Verde Brand Communications

With offices in Jackson, WY, Durango and Boulder, CO, Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the bike, outdoor action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, visit  


Media Contact:

Don Stefanovich | Verde Brand Communications | | 970.259.3555 x145