Scottsdale, Arizona (PRWEB) 16th January 2013. South Hill Designs was started by a small group of entrepreneurs at the end of 2012. The company enables women to express themselves creatively through personalized jewelry. Selecting from a wide range of lockets, charms, coins, chains and droplets, customers can show their affiliations, enthusiasms and personal loyalties in jewelry they create themselves.
The jewelry is marketed by independent distributors, known as Artists, at hosted parties. The parties themselves provide the ideal venue for getting together and creating jewelry.
“We knew our customers would love this product,” says CEO Brian Palmer. “But we didn’t expect to grow 400% in our second and third months. The response has way exceeded our best projections.”
Beginning in Scottsdale, Arizona, the young company has fanned out across the United States. Within its first 90 days, it has established a network of enthusiastic distributors in no less than 45 states.
“I think what people love is the simplicity and beauty of telling their story through jewelry,” said, South Hill Designs Co-Founder & Creative Director, Tamara Ochoa. “Customers select charms and coins and slip them into a chosen locket, which they then attach to a selected chain. It can be something fun, like a passion for lipstick, or something very emotional, like supporting a loved one in the armed forces. What matters is the resulting jewelry is uniquely theirs.”
South Hill Designs’ community of Independent Artists is growing exponentially week by week. They report that the product is easy to sell, because customers at South Hill Designs parties become so absorbed in selecting the elements they need to tell their story. Artists are compensated both for selling directly, and for the efforts of other Artists they recruit and train.
COO Joe Ochoa says: “One secret to our growth is a commitment to innovation. Even though we’ve just begun, we are continually adding new products for our Artists to offer customers. At the same time, we are regularly providing new sales tools and training to help them succeed.”
The company insists that despite this early success, it is still technically in “Pre-Launch” mode. Full launch of South Hill Designs is slated for late February 2013.