Plans Announced for Iconic Sun Valley Lodge

SUN VALLEY, Idaho - March 3, 2014.

Today Sun Valley Resort announced plans to enhance the Sun Valley Lodge, originally constructed in 1936 as America's first destination ski resort. The project will refurbish guest rooms as well as update the lobby, restaurant and other guest amenities. Some of the smallest rooms will be combined to create suites with fireplaces and expanded bathrooms with large showers, baths and vanity areas. The lobby will be enhanced to provide space for more gathering and visiting while enjoying the views of the terrace, ice skating and the ski mountain. With these improvements, the utmost care will be taken to maintain the character and essence of this magnificent historic building that was originally designed by Stanley Underwood in 1935. For nearly 80 years the Sun Valley Lodge has been recognized as an icon of architecture, hospitality, comfort and entertainment. As the pictures in its hallways display, it has been a place where movie stars, dignitaries and other celebrities come together with kids, families, locals and visitors of all walks of life throughout the world to enjoy the beauty and recreation that Sun Valley has to offer.

An adjoining 20,000 square foot full service spa and salon will also be constructed, offering resort guests and the local community access to a wealth of relaxing treatments, health and wellness activities, salon services and more. The spa will be built to harmoniously interact with the beautiful Lodge pool and the spectacular views of Baldy. It will include 15 private treatment rooms for both individuals and couples, large locker rooms with steam and sauna facilities, relaxation lounges, a yoga studio and a large fitness facility with the most up to date aerobic and strengthening equipment. The Sun Valley Spa will add a new dimension and attraction for the entire community.

"There are few more enduring icons of quality and hospitality in the world than the Sun Valley Lodge." said Carol Holding, resort owner for the last 37 years with her late husband Earl. "Our family has loved Sun Valley for over three decades. We have always tried to make it better while maintaining the personal and intimate feeling that makes it so special. We want to keep the wonderful feeling of the Lodge while at the same time providing the modern comforts and conveniences that our guests expect, fitting the Lodge for the next 75 years of fun in the sun."

Sun Valley has retained the Boston design firm of Frank Nicholson Inc and local architects Ruscitto, Latham, Blanton to oversee the project. Having worked together for over two decades for the Holdings in Sun Valley, this design team is very familiar with the needs and character of the resort. Their prior projects include: River RunLodge 1994, the Sun Valley Inn and Ballroom expansion 2003, Carol's Dollar Mountain Lodge 2004, the Sun Valley Lodge improvements in 1996 & 2004 and the Sun Valley Pavilion 2008.

"Construction of the spa is scheduled to begin next month, with the full Lodge renovation to follow in September," said Tim Silva, Sun Valley's General Manager. "We anticipate completing both projects by June of next year. We are pleased that during construction the Sun Valley Inn, cottages and condominiums as well as restaurants, retail shops and entertainment venues will be fully operational to accommodate Sun Valley's guests."

Look for more detailed information available soon on www.sunvalley.com