(Boulder, CO)—Newton Running, manufacturer of performance running shoes that support the most efficient running motion, is launching its first dedicated trail running shoe, the BoCo AT, this fall. The shoe, named after the brand’s hometown of Boulder, Colorado, features Newton’s unique Action/Reaction impact-absorbing forefoot technology in a lightweight, all-terrain package inspired by and tested on the famous trails that are just a stone’s throw from the company’s headquarters.
the renowned trails on Mounts Sanitas and Flagstaff near downtown and the
popular Mesa Trail just minutes from Newton HQ, we put the BoCo AT to the test
over miles of diverse terrain and climate conditions,” says Newton Running
President Craig Heisner. “The result is a design offering the ride and
impact-protection Newtonites have grown to love in a package built for variable
surfaces and challenging weather conditions.”
Newton Running Elite racing team member Jeremy Freed, who lives
and trains in Boulder, says he appreciates the local community’s camaraderie
and the trail network as the ideal training ground for road and trail racing.
“Trail running is crucial to keeping my training fresh because I don’t worry
about pace or distance the way I do on the road or track,” says the two-time
winner of the BolderBOULDER 10K citizen’s race. “Plus, I gain a lot of strength
by running aerobically over rocks and tree roots and up and down steep hills.”
BoCo AT key design features:
• Outsole employs multi-directional lugs to provide optimal grip on uneven terrain
• The closed-mesh upper blocks out dirt and debris
• Upper materials have been treated with a durable water-repellant coating
• Outsole’s four-lug cushioning technology in the forefoot provides superior impact-zone protection
• Upper features a laser-perforated synthetic suede saddle for a midfoot-conforming fit
• A 3-mm drop from heel to toe provides a low profile and stable ride
• Thick, non-slip laces stay tied over the long haul
• Soft, single-density EVA midsole provides optimal cushioning and comfort
rubber toe bumper protects toes from impact on rocks, roots and other trail
The BoCo AT weighs just 9.6 ounces in a men’s size 9 and 8.2 ounces for the women’s size 7. It will retail for $129 and will be available at specialty retailers and www.newtonrunning.com starting November 1, 2013.
About Newton Running
Boulder, Colorado-based Newton Running is the leader in performance running shoes that are designed to actively support and strengthen natural running motion. Newton Running’s patented Action/Reaction™ technology provides highly responsive cushioning and protection plus ground feel, minimal heel-to-toe drop and lightweight comfort. Newton Running form clinics, hosted in partnership with specialty running retailers worldwide, help runners learn their natural running motion. Newton Running is proudly committed to social responsibility and supports numerous charitable organizations. www.NewtonRunning.com
Founded in Boulder, Colorado by a group of elite runners and coaches, Newton Running is the leading Natural Running footwear brand. Using patented Action/Reaction™ technology, Newton Running shoes help runners achieve a faster, more efficient and injury-free midfoot/forefoot running form. In addition to its devotion to help people run better, Newton Running is dedicated to reducing the environmental impact of its products and is committed to be a responsible corporate citizen through the support of numerous charitable organizations. Newton Running shoes are available at hundreds of specialty retails or at www.newtonrunning.com.