- Robyn Lawley, Sally Obermeder and Christie Whelan-Browne to front national Bio-Oil campaign
- Australian celebrities speak openly about positive body image and female confidence
- Bio-Oil to donate $5 to charity for every Skin Story shared
Bio-Oil Australia is abetting self-confidence nationwide with the launch of their Skin Stories campaign which celebrates the individuality found on everyone’s skin.
Skin Stories will encourage women (and men) around Australia to share their skin-related tales in a bid to break down the barriers and generate talk about skin concerns, which are often hidden or taboo. A proven success in the UK, this cathartic process is set to help both men and women feel more positive about their scars and stretchmarks, and ultimately more confident.
To drive the conversation Bio-Oil will be donating $5 per story to charity Look Good… Feel Better, a cosmetic industry community initiative helping cancer patients.
The Skin Stories campaign is also being supported by TV entertainment reporter and journalist Sally Obermeder, international model Robyn Lawley, and Australian Actress and Broadway Star Christie Whelan-Browne, who will each share their own skin stories in a bid to encourage others to follow suit.
“From my skin I can see where I’ve been, and that’s the great thing about it; your skin is the travel map of your life”, states Sally Obermeder.
Robyn Lawley adds, “I grew so fast. One second I was a normal height and the next I just sprouted. Stretch marks on my body came out of nowhere and I remember being really self-conscious of that”
“Skin Stories is about women helping other women find positivity and confidence in their skin, and this is something that really resonates with Look Good…Feel Better," says Jan Samuels, CEO Look Good…Feel Better.
Bio-Oil is accepting Skin Stories at www.facebook.com/Bio-Oil Australia. The first 2,000 stories will translate into a $5 donation to Look Good… Feel Better and all story entrants will go into the draw to win Bio-Oil Products.
Remember to watch Sally, Robyn and Christie tell their Skin Story at www.youtube.com/BioOilAustralia