Presence in New York City to Service Clients from Coast to Coast and Enhance Coordinated Global Efforts
DETROIT, MICH. – OCTOBER 21, 2013 – Lowe Campbell Ewald
, one of the
nation’s longest-standing marketing communications agencies and the U.S.
hub for worldwide network Lowe and Partners, announced that it is
opening an office in New York City as the agency continues to expand its
U.S. footprint. Sal Taibi, most recently General Manager at Deutsch New
York, is being named President of Lowe Campbell Ewald’s New York
office. He will report to Jim Palmer, CEO of Lowe Campbell Ewald. The
full-service agency is expected to open its doors in January 2014 and
will include clients Taibi and his team have worked with previously.
“Lowe Campbell Ewald is an agency with a strong heritage and an
integrated full service offering that drives great business results for
its clients. This combination has already begun to show results as the
agency complements Lowe’s international network,” said Michael Wall, CEO
of Lowe and Partners. “Being able to front those capabilities out of
New York alongside the existing U.S. locations should prove an
attractive proposition for both national and international clients. Sal
Taibi is a natural choice to lead New York given his experience in the
market, the strength of his client relationships and his intimate
knowledge of Lowe.”
“Our new presence in New York speaks to the
commitment we have to Lowe and the momentum our agencies are building
together,” said Palmer. “Our New York office will bolster our national
footprint from coast to coast. With offices in Detroit, Los Angeles, San
Antonio and now New York, plus Lowe’s international talent and
distribution channels, Lowe Campbell Ewald is poised to better help
clients navigate the ever-evolving global media and marketing
“I am looking forward to building an agency with
such great partners,” said Taibi. “Through Lowe, its international
expertise and presence in fast-growth markets is a huge benefit to U.S.
clients. Lowe Campbell Ewald’s four offices will make up a truly
national network and great launching pad for global marketers based
outside the U.S.”
On July 9, it was announced that Campbell
Ewald would become the U.S. hub for the Lowe and Partners Worldwide
network. Since that time, the agencies have worked hand-in-hand on
shared clients and new business opportunities. Also adding to Lowe
Campbell Ewald’s success are several key new business wins – including
Cadillac, Atkins, Western Governors University and the Detroit Lions.
Earlier this year, Lowe Campbell Ewald announced it was relocating to
downtown Detroit after 35 years in the suburbs. The agency is expected
to move into to the J.L. Hudson Warehouse at Ford Field in January 2014.
Both the Detroit and New York office of Lowe Campbell Ewald will
feature cultural elements that speak to the agency’s storied 102 years
of history and new era of innovation.
About Lowe Campbell EwaldLowe Campbell Ewald
is a full service, fully integrated advertising and
marketing communications agency in the U.S. The agency provides both
traditional and specialized capabilities including advertising; insights
and strategic planning; integrated content strategy and development;
digital; social, DM/CRM, retail and experiential marketing; and media
planning and buying. As the U.S. hub for the Lowe and Partners global
network, Lowe Campbell Ewald has offices in Detroit, Los Angeles and San
Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc.,
Cadillac, Chicken of the Sea, Consumers Energy, Detroit Lions, Kaiser
Permanente, Olympic Paints and Stains, OnStar, USAA, the United States
Navy and Western Governors University.