BMC Switzerland Introduces Lamborghini 50th Anniversary Edition impec

Exclusive high-end road bike incorporates craftsmanship and detail used in the Lamborghini Aventador dream car.
Grenchen, SO

GRENCHEN, Switzerland (March 7, 2013) - Inspired by the success of the previous impec Lamborghini Edition, BMC Switzerland has created an even more exclusive impec bicycle. The Lamborghini 50th Anniversary Edition impec combines high-end Italian components with the Swiss- made impec frame to create a road cycling machine that includes the same precision, detail, and style used in the Lamborghini Aventador dream car.

In the beginning there was a vision:

Race cars and race bikes have a lot in common. Beyond the obvious similarities in shapes and colors, cutting-edge technology, high-performance handling characteristics, and complete integration of engineering, research, and design all combine to deliver world-class performances on road and track. Lamborghini and BMC are two companies known for forging their own identities and breaking new ground, often times with disregard for trends and conventions. They’re known for turning novel ideas into functional designs, never hesitating to try innovative technical solutions by thinking outside the design box. And both companies continually search for perfection in their respective industries. In the 1960s, Ferruccio Lamborghini strove to build the ultimate race car. Fifty years later, Swiss entrepreneur, Andy Rihs, turned his vision of the impeccable race bike into reality. For both companies, progress in carbon composite manufacturing has been at the center of their projects and their successes. Lamborghini produces carbon bodywork just next to its headquarters in Sant’Agata, Bologna, while BMC replaced traditional carbon frame laminate processes with a ground-breaking, fully-automatized production process at its headquarters in Grenchen, Switzerland. Both companies simultaneously unveiled their newest facilities and technologies in 2010.

Italian Heritage:

The 50th Anniversary Lamborghini Edition impec combines Italian flair and tradition with modern technology. An exclusive set of Italian-made components equips the impec frame, which is then painstakingly painted to highlight the precise carbon assembly while at the same time linking the complete work to Lamborghini’s Aventador dream car. Additional details have been incorporated from the Aventador, including the same leather used by Lamborghini for their seats. This hide makes its way to the impec’s cockpit for bar tape and saddle. The color, feel, and look are all authentic and exclusive to the Lamborghini Edition impec.

Order and Delivery:

The Lamborghini 50th Anniversary Edition impec is limited to 50 pieces worldwide, and will be produced on a made-to-order basis. Retail price is set at 25,000 Euros. The impec Lamborghini can be ordered exclusively through either the international BMC or Lamborghini dealer network. The bikes will be delivered by the dealer.

More information, please visit:
http://www.bmc-racing.com/ch-de/impec/lamborghini-edition/super_record_eps.html

For product specific questions, please contact:
Adrian Zahnd
Marketing Coordinator
adrian.zahnd@bmc-switzerland.com
Mobile: +41 79 441 98 47

About BMC Switzerland
The BMC Group consists of three brands: Bergamont, Stromer and BMC. We share equal passion for bikes in sport and industry. Our goal is to please, and your positive experience is our success. Whether you need a time trial bike or kids' bike, an ebike or a downhill machine, BMC Switzerland is eager to serve your cycling needs. For more about BMC Switzerland, visit: http://www.bmc-racing.com/  

BMC Switzerland

970.259.3555 x2

http://www.bmc-racing.com/us-en/home.html

About BMC Switzerland The BMC Group consists of three brands: Bergamont, Stromer and BMC. We share the same passion for bikes as we do for sport and industry. We aim to please with our bikes, as your experience is our success, whether you need a time trial bike or kids' bike, an ebike or a downhill machine. That's what makes BMC Switzerland. For more about BMC Switzerland, visit: http://www.bmc-racing.com

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