High-Tech B2B Agency Arketi Group Tapped as Mobile Labs’ Search Marketing Agency of Record

ATLANTA – March 4, 2014 – Arketi Group, a high-tech B2B public relations and digital marketing agency, has been selected by Mobile Labs, LLC, a leading provider of enterprise-grade, next-generation mobile application testing solutions, as its search marketing agency of record.

Mobile Labs partnered with Arketi to increase their site’s visibility using both organic and paid search campaigns. Arketi will provide strategic recommendations including site improvements, content generation, link building and social media marketing to boost the company’s search performance and overall position in the marketplace

“As a start-up software company bringing a disruptive mobile app testing and private device cloud solution to market, our online presence and ability to establish a strong search marketing foothold is instrumental to the growth of our business,” said Mobile Labs President and CEO Don Addington. “With its proven B2B technology expertise and strong digital marketing chops, Arketi has quickly become our trusted search marketing partner. The team’s efforts are ensuring our site is equipped with optimized content, internal and external links, and a social strategy to reach targeted users and search engines.”

Mobile Lab’s private, internal device cloud, deviceConnect™, delivers comprehensive management capabilities for mobile devices in corporate test labs. With a focus on security, agility and affordability, Mobile Labs provides solutions that help deliver quality mobile apps for Android™ and iOS platforms while also managing mobile devices in a private, secure cloud.

“Arketi’s search marketing practice has seen steady growth this past year, and Mobile Labs is just one of a growing number of B2B clients that recognize the important role of search in increasing visibility and driving inbound leads,” said Mike Neumeier, APR, principal at Arketi. “Ensuring buyers can find you online can be a challenge but is critical to attracting today’s business buyers. The buying journey starts online and if you’re not found you’re not considered.”

About Mobile Labs

Mobile Labs provides enterprise-grade, next generation testing tools for mobile app testing, mobile device testing and mobile website testing. With a focus on security, agility and affordability, Mobile Labs’ delivers solutions to help enterprises deploy quality cross-platform mobile apps. The company’s on-premises device cloud, deviceConnect™, leverages patent-pending technology to provide highly secure access to and management of the entire inventory of test devices across major mobile platforms. Mobile Labs’ solutions provide support for both manual and automated testing on real mobile devices without jailbreaking or rooting. For more information, please visit www.mobilelabsinc.com.

About Arketi Group

Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Brickstream, Intradiem, mBlox, PMG and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.