Report: Business Leaders Tout Economic Benefits of Protected Bike Lanes

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As the economy rebounds and Americans flock to cities, companies find physically protected bike lanes benefit real estate, talent retention, health costs, retail vitality

Media Contact:
Verde Brand Communications
Lauren Fallert
lfallert@verdepr.com

970-366-4579 x 123

BOULDER, Colo. (Jan. 15, 2014)-- Entrepreneurs and city leaders across the country have discovered an unexpected tool to create opportunities in growing downtown economies: the protected bike lane.

In a new report from PeopleForBikes and the Alliance for Biking & Walking, Protected Bike Lanes Mean Business, entrepreneurs and business leaders from major U.S. cities explain how protected bike lanes — on-street lanes that are physically separated from automobile traffic by curbs, planters, parked cars or posts — has meant big benefits for their companies.

The report combines this original reporting with an overview of the latest academic and technical research to find changes associated with four mega-trends:

  • Companies scramble to attract the most skilled Millennials and Gen X-ers, who increasingly prefer downtown jobs and commutes that don’t involve a car. Employers say their headhunters get a competitive edge by locating in areas with great biking networks.

    Among Americans between the ages of 16 and 35, car travel is down by 23% while bicycle trips are up by 24%. Venture capital investment data show that startups are now more likely to locate within cities rather than in suburbs — so as to better attract and retain pro-bike Millennial and Gen X employees.
  • Americans are flocking to urban areas, congesting city streets. By making biking appeal to more people, protected lanes increase access to fast-developing neighborhoods without the negative impact of additional auto traffic.

    Studies show that homes near bicycle infrastructure appreciate in value more than equivalent houses away from bike lanes. In Indianapolis, proximity to a bike route increases your home price by an average of 11%.
  • With health care costs at an all-time high, companies are scrambling to encourage active living. Employers benefit when more employees find it pleasant to bike to the office.

    People who ride their bike to work have up to 55% lower healthcare costs, use 32% fewer sick days, and increase productivity by up to 52%.
  • In urban shopping districts where space is at a high premium, the most lucrative customers are those who stop by often and have a small parking footprint. Increasingly, shop owners are looking for ways to encourage biking.

    Studies in California, Oregon, Ontario, Australia, New Zealand and Ireland all found that people who arrive to a shop by bike spend less per visit but return more often, resulting in similar overall spending per month but far lower parking needs. In a Melbourne study, each square foot of auto parking generated 19 cents in retail revenue, while a square foot of bike parking led to 69 cents.

“These data and testimonials from business leaders make it very clear that, as a nation, we need to prioritize investments in 21st century transportation networks where bicycling plays a key role,” said Jeffrey Miller, President / CEO of the Alliance for Biking & Walking. “This is an especially timely finding given that Congress is beginning work on a new federal transportation bill. Protected bike lanes help businesses thrive — in today’s world and in the context of our nation’s shifting demographics.”

“More and more communities across the country are investing in protected bike lanes — and for good reason. These lanes are part of the solution to getting small and large businesses back on their feet,” said Martha Roskowski, PeopleForBikes vice president of local innovation. “Just in the past two years, we’ve seen the total mileage of protected bike lanes in the U.S. nearly double, and we expect this growth to continue.”

Read the full report: Protected Bike Lanes Mean Business

About PeopleForBikes:

PeopleForBikes is the leading national bike movement, uniting millions of individuals, thousands of businesses, and hundreds of communities to improve bicycling in the U.S. The PeopleForBikes Green Lane Project works closely with cities to build better bike lanes to create low-stress streets. Join the movement at PeopleForBikes.org.

About Alliance for Biking and Walking:
Alliance for Biking & Walking is the North American coalition of over 200 state and local bicycling and walking advocacy organizations. The Alliance creates, strengthens and unites leaders who are transforming communities into great places to bike and walk.

PeopleForBikes

970-259-3555 ext. 3

http://www.peopleforbikes.org

About PeopleForBikes.org PeopleForBikes.org is striving to unite one million voices to improve the future of biking in America. They are currently leading the Green Lane Project, which is a 2 year project that focuses on building physically protected and inviting bike facilities in six major urban areas across the U.S. Sign the pledge to get more people on bikes, more often at: www.peopleforbikes.org/pages/pledge.

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