NEW YORK – May 20, 2013 – Incite Marketing and Communications announces the 2013 lineup of corporate marketing professionals to participate in the upcoming Incite 2013 Summit, Sept. 18-19. Incite offers both corporate communicators and marketers the industry-specific tools to flourish in 2013 and beyond. The meticulously researched topics of discussion will allow attendees to map the future of customer-centric marketing.
With a ban on PowerPoint presentations to encourage peer-to-peer interaction, the engaging discussions will deliver relevant insight on issues as complex as multi-channel marketing, customer-centricity, building unique customer experiences and measurement.
“2013 is already a huge year for both marketers and communicators” says Nick Johnson, managing director of Incite. “There are enormous challenges – but also some pretty incredible opportunities. On the negative side, there’s an enormously fragmented landscape and a lot of tough decisions to make around the right channels and messages to use. You’ve got a customer-base with all the power now. They’ll ignore brands unless they’re relevant, engaging – and talking at a time the customer is amenable to listening. On the positive side, companies are now getting increasingly able to talk to individuals, not market segments and demographic groups. If you navigate the ‘creepiness’ issue, companies are going to be able to tailor unique, personalized and truly relevant messages – and reap the rewards. The Incite Summit is designed to help you map a course through this pretty challenging terrain.”
The game is changing with 88 percent of CEOs saying that customer alignment is a top corporate priority for the next five years. 79 percent of marketers acknowledge that multi-channel marketing is more complex – with only 48 percent feeling prepared for it. And 81 percent of communications executives saying “building unique customer experiences and personalized campaigns” are business critical for 2013. It’s obvious. 2013 is going to be a year of challenge and opportunity. Incite 2013 promises to arm participants with the tools to flourish, not flounder.
Confirmed 2013 Incite Summit participants include:
L’Oreal, Sony, Hertz, Aflac, Arby’s Restaurants, Sears, MetLife, BASF, Chobani, Jockey International, HP, Ricoh, Pfizer, Lenovo, Diageo, Wells Fargo, McDonald's, Siemens, Whole Foods, Barnes & Noble, Molson Coors, Home Depot, Yum! Brands, Weight Watchers, Coca Cola, Nestle, Citigroup, Comcast, Caesar's Entertainment, Sprint, Cardinal Healthcare, Dow Jones, Restaurant.com and more.
CMOs/CCOs from the above companies are scheduled to address the core issues that brand marketers and communicators face in 2013 including:
- Get customer-centric: From culture, to internal organisation, to new outreach. How you can drive your company to align with your customer for better performance
- Success over multi-channel: Operate in a fragmented landscape. Build a strategy that reaches customers at the right time, in the right place
- Build unique customer experiences: Leverage the plethora of communications channels effectively – for a pervasive message that hits your target in the right place, at the right time
- Seamless internal collaboration: How to break down internal silos to co-ordinate external messaging, and share relevant data better. Then deliver seamless experience, no matter the customer touch point
- Measurement to Prove Impact: Show your contribution to corporate goals with upgraded measurement techniques to track impact
The amount of high-profile CMOs/CCOs to debate these topics during the 2013 Incite Summit is unprecedented and unrivalled anywhere else, and for good reason.
For more information on the conference, please visit: www.incitemc.com/marketing