Pretty as a Picture, Tough as Nails: Costa’s New Inlet and Miss Britt Sunglasses for Women Perfectly Blend Performance, Style

Daytona Beach, Fla. – June 17, 2013 – Just in time for the official start of summer, Costa introduces two new sunglass styles for women, Inlet and Miss Britt. More than just a pretty pair of shades, these sunglasses are a perfect blend of world-class performance technology and on trend styling.

Inlet features a medium fit with a deep square shape, accentuating the decorative stainless steel Costa logo plaque on the temples. It comes with the performance technology Costa’s known for, including flexible spring hinges, nearly indestructible co-injected molded nylon frames and no-slip nose pads for a “forget-they’re-on” fit. Inlet is available in tortoise, shiny black and the new pink coral and pomegranate fade frame colors, and starts in retail price at $169.

Miss Britt offers a large square eye frame shape in a medium fit. It offers much of the same performance technology as Inlet, but features integral nylon hinges for an even more durable fit.  Miss Britt, named after legendary offshore captain Ray Rosher’s boat, is available in bright new frame colors for 2013, including ocean (light blue) and coral, as well as tortoise and squall (dark gray).  Its retail price starts at $129.

Both styles are available in Costa’s patented 580™ lens technology. The lenses block yellow light – the harshest light – from entering the eye, allowing it to truly relax. The result is razor sharp color enhancement and unparalleled polarization.

Costa’s 580 lenses are offered in either hard-coated, optically-ground glass (580G) or super lightweight, impact-resistant polycarbonate (580P).  Available lens colors include gray, copper, amber, and blue and green mirror. All Costa sunglasses are 100 percent polarized, eliminate glare and protect against harmful UVA and UVB rays.

Inlet and Miss Britt are also available with prescription (Rx) Costa sun lenses through an authorized optical retailer. Combining its 580 lens technology with proprietary lens designs and in-house digital lens processing, Costa is able to offer the sharpest, most clear Rx sunglasses on the market.

To see more images of Inlet and Miss Britt, or to find an authorized Costa retail partner, visit www.costadelmar.com.

About Costa™

As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability.  Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. It’s currently the fourth-largest brand in the performance sunglasses market.

For Costa, conservation is all about sustainable fishing.  Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy.  Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses.

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Media contact

Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)

liza@fullcirclepr.com