MEDIA ADVISORY: Diane Danielson named to Forbes Forty Women over Forty to Watch List

Irvine, CA (July 1, 2013) -- Diane Danielson, Chief Platform Officer, Sperry Van Ness International Corporation (SVNIC) has been named to the inaugural Forbes Forty Women over Forty to Watch list. This list recognizes the achievement of women around the world, working in various industries, who are upending the perception that 40 is past your prime.

In the commercial real estate industry, where women are few, Diane Danielson has taken on the second-in-command post at SVNIC. As CPO, Danielson oversees operations and is the company’s national brand evangelist. She leads the planning and execution of strategic initiatives to expand the franchise network, optimize services and develop innovative technology and communication platforms for our franchisee. Danielson believes that franchising is a way for women, minorities and younger generations to own their own business and change the face of the commercial real estate industry

After only 11 months with the company, Diane Danielson has worked to push technology forward, restructure the organization in order to accommodate a doubling in size and attract younger more diverse commercial real estate professionals. She is leading the company to sponsor national organizations like CREW network (Commercial Real Estate Women) and Project REAP, a program that focuses on diversity in the industry.

Prior to joining Sperry Van Ness, Danielson founded and managed the Downtown Women’s Club, the first social network for businesswomen in the US. She is also the co-author of The Savvy Gal’s Guide to Online Networking.

“When I left the commercial real estate industry in the early 2000's I was a single mother with a baby. There was no flexibility.  After ramping off, expanding the Downtown Women's Club nationally, authoring a few books, I was able to leverage these skills, especially technology, in order to return in a position of influence, “ said Diane Danielson. “The ability to take a C-level job at a company whose goal is to disrupt a staid industry, is too good an opportunity to pass up.”

About Sperry Van Ness International Corporation

Sperry Van Ness International Corporation, a commercial real estate services franchisor, is the 10th most recognized commercial real estate brokerage in the U.S., according to the annual Lipsey Survey. The Sperry Van Ness organization includes more than 175 locations in 36 markets. With headquarters in Irvine, Calif., Sperry Van Ness Commercial Real Estate Advisors provide brokerage, tenant representation, consultation, asset management, property management, leasing, accelerated marketing and auction services. Sperry Van Ness advisors represent clients in office, multifamily, retail, industrial, self-storage, hospitality, marina and land transactions. All Sperry Van Ness offices are independently owned and operated. For more information, go to