WineDirect Opens New Fulfillment Center in Paso Robles

Napa, CA –June 10, 2013 WineDirect, the Napa based provider of technology and services which help wineries reach customers directly, is opening a fulfillment center in Paso Robles, CA. Occupying approximately 18,500 sq. ft., the new facility will be laid out for maximum efficiency. With its expansion into the area, WineDirect aims to meet the growing demand for Direct-to-Consumer services in that area. There are more than 200 wineries in Paso Robles alone, with superb quality that improves every year. 

The announcement, which was made last Wednesday at a DTC seminar held at Robert Hall Winery and hosted by WineDirect and Vin65, is part of the company’s expansion in both California and the Midwest. To meet the increasing level of shipments of its current winery and retail partners, WineDirect is also adding an additional 20,000 sq. ft. of space to its American Canyon facility and expanding its Maple Heights, OH facility from 60,000 to 115,000 sq. ft.

WineDirect is a technology-enabled service provider whose mission is to support the evolving needs of its winery partners. With this new facility, the company will make its full portfolio of DTC services available to wineries in the Paso Robles area. Those services include eCommerce, telesales, fulfillment, and marketplace partnerships. 

“Direct-to-Consumer sales in this part of California have surged tremendously in the past couple of years, largely due to savvy sales and marketing outreach. That growth prompted us to look for warehouse space in the area," said Joe Waechter, President and CEO of WineDirect. "We believe strongly in being agile and flexible because the needs of our customers are changing. This new facility will allow us to support local wineries that are looking for a strong DTC partner”. 

Many wineries in the area fulfill their own Direct-to-Consumer orders today. However, as their sales increase, some have discovered that outsourcing fulfillment services allows employees to focus energy in a more cost-effective manner. 

WineDirect prides itself on service. Its Client Services team consists of 11 professionals who go out of their way to ensure customer needs are met. The company offers a state-of-the-art online portal and ongoing customer education so that winery partners have full visibility into shipment information and are empowered to respond quickly to their own customer inquiries. 

Anyone interested in learning more about WineDirect’s new Paso Robles location, should contact Jim Agger, VP of Sales:

About WineDirect
WineDirect is a leader in winery direct sales, providing technology and services that enable wineries to sell more wine through Direct-to-Consumer channels. Headquartered in the Napa Valley, WineDirect offers a broad range of logistics solutions including a technology driven fulfillment system, compliance tools, and marketplace partnerships which provide access to new markets and consumers. In addition, the company offers an eCommerce and wine club processing platform with integrated marketing capabilities, and telesales services to help wineries grow their businesses profitably. Each of the company’s services is offered on a standalone basis, or as part of an integrated, end-to-end solution. For further information, visit