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Lapierre North America Reveals Road Bike Line Up

KENT, Wash. (July 17, 2013) – Lapierre, an established, performance-driven mountain and road cycling brand born in France, announces its 2014 road bike collection for the North American market, debuting at DealerCamp, 2013. Fourteen models ranging from the Xelius EFI, Sensium, Cyclocross, and Time Trial frame will be available at independent bicycle dealers (IBDs) in North America starting January, 2014.

“Lapierre’s iconic French road bikes will soon be getting a change of scenery as they hit the roads of North America,” said Kirk Bausch, Director of Sales and Marketing for Lapierre North America. “The suspense is building right now as we’re all watching the Tour de France FDJ riders such as Thibaut Pinot turning heads on our Xelius road bikes – to say we can’t wait to see the response is quite an understatement.”

Lapierre road technology is infused with extensive, experiential R&D done with long-time partner team Francaise de Jeux (FDJ), as seen by the full monocoque Xelius Frame, redesigned. The improved frame design, including updated aero headtube, F40 carbon layout and detailed internal cable routing are all a result of rider feedback and available for the North America market to experience.

RACE

The thoroughbred of road bikes, the Xelius EFI is the ultimate race weapon for the serious, competitive road cyclist. With its wind tunnel optimized design and F40 composite fibers (common in aeronautics), the EFI framework brings unmatched performance: strength, elasticity and aerodynamics combined with comfort. Five, full-carbon models comprise the Xelius EFI series. Thefull line up includes theXelius EFI 800, Xelius EFI 600, Xelius EFI 400 (Team FDJ Edition), Xelius EFI 200, Xelius EFI 100, which range in price from MSRP MSRP $2500 - $7800.

PERFORMANCE

The Sensium line delivers performance driven by comfort. Built with a full monocoque  front triangle and an exclusive tube-to-tube process for the seat and chainstays, combined with a blend of HR and HM carbon fibers, allows the bike to be laterally stiff and vertically compliant. All models are Di-2 compatible, come with a press fit BB and a new aero tapered head tube design. MSRP $1,800 - $4,200  (Full line up: Sensium 500, Sensium 400, Sensium 300, Sensium 200, Sensium 200 Lady, Sensium 100)

TIME TRIAL                                                                             

The all-new Lapierre Time Trial bike was developed extensively with team FDJ riders and features better aero performance than the competition.  Complete with an all new frame, integrated front brake and direct mount rear brake, this bike shaved 400g off of last year’s weight. An adaptable seatpost allows for optimal positioning for set-back or fast-forward positioning. MSRP $4500. Available as frame set only.

Lapierre North America will unveil its full 2014 North American product offerings at Bike DealerCamp 2013 at Deer Valley Resort in Park City, UT June 25-27. In addition to road bikes, Lapierre will also be revealing mountain bicycles from the XR, Spicy and Zesty lines. Special features include: 27.5 wheel size, OST+ suspension design, and the proprietary e:i electronic suspension system that Lapierre developed with RockShox.

For more about DealerCamp 2013, please visit: www.bikedealercamp.com. Registration for DealerCamp remains open. Register online  today.

Dealer inquiries can be sent to: sales@lapierrebicycles.com.

About Lapierre Bicycles:

For more than 60 years, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in the most important competitions to offer the most beautiful and efficient bikes to aficionados. Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the Lapierre collection. All of our bikes are created in France. Lapierre is the leader of the high-end mountain bike segment in the French market, and has now set its sights on the rest of the world. Follow the Lapierre North America community on Facebook and join the conversation on Twitter.