P.F. Chang's Launches "Inspired." A New Menu Featuring Culinary Creations Inspired by the Vibrant Flavors of Southeast Asia

Scottsdale, Ariz. (March 4, 2013) – P.F. Chang’s guests will have the chance to experience the fresh, bright flavors of Southeast Asia with the introduction of “Inspired.,”  the restaurant’s new menu featuring culinary creations inspired by the vibrant flavors of Southeast Asia. The menu is available in all P.F. Chang’s locations in the contiguous U.S. starting Monday, March 4 and will be available for a limited time. 

P.F. Chang’s co-founder Philip Chiang and Creative Culinary Chef Yuji Iwasa share the inspiration story for the creation of the “Inspired.” menu in P.F. Chang’s new video, “Inspired Conversations.” View this video and learn more about the dishes at

Each of the four new dishes on the “Inspired.” menu incorporate vibrant ingredients from fiery spices to sweet fruit, perfectly paired with select wines recommended by Director of Beverage Mary Melton. You are invited to share in P.F. Chang’s Southeast Asian inspiration with the “Inspired.” menu featuring:

Vietnamese Prawn Rolls: Crispy prawn rolls wrapped in cool Bibb lettuce leaves and served with fresh Thai basil, mint, cilantro and a bold toasted sesame-soy sauce 

  • Wine Pairing: Mumm Napa Brut. This sparkling wine lightens the spice in the sauce with a touch of sweetness
Thai Beef and Noodle Salad:  Wok-seared caramelized beef, chilled crisp greens, egg noodles, mango, cucumber, avocado and fresh herbs tossed in a tangy citrus vinaigrette, topped with cilantro and chopped peanuts
  • Wine Pairing: Garnet Pinot Noir. The bright fruitiness complements the tangy citrus flavors in the dressing
Thai Basil Sambal Noodles: Rice noodles, crisp sugar snap peas, fresh corn, ripe tomatoes and Thai basil tossed in a spicy coconut sambal sauce with your choice of chicken, shrimp or a combination of both
  • Wine Pairing: S.A. Prum “Essence” Riesling. This aromatic, fruity wine complements the boldness of both the coconut and spice in the sambal sauce
Sea Bass with Tropical Salsa: Sea Bass marinated in a light sriracha sauce, broiled and topped with a fresh tropical salsa and micro greens. Served over grilled asparagus and drizzled with a sweet chili sauce 
  • Wine Pairing: Brancott Sauvignon Blanc. The herbal notes and tangy acids pair well with the Sea Bass, and the sweet fruit flavors complement the spice of the sriracha

“Our new ‘Inspired.’ menu showcases our exploration of fresh Asian cuisine, and the wines we’ve selected to enhance and complement each dish,” said Rick Federico, CEO of P.F. Chang’s. “We are excited for our guests to experience the bright, bold flavors of Southeast Asia and our new ‘Inspired.’ menu.”

To bring the dishes to life in a visual way, P.F. Chang’s created an eye-catching infographic that tells a story about the history of Southeast Asian flavors such as sriracha and Thai basil, and instructs readers on how to select the best wine to complement those flavors. The infographic, “How to Pair Wine With the Bright, Bold Flavors of Southeast Asia,” is available on the menu’s microsite and Pinterest page,

For more information on the "Inspired." menu, please visit For more information on general P.F. Chang’s news, promotions and store openings, please visit and find us on Facebook at

P.F. Chang's China Bistro®, Inc.
P.F. Chang’s China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche.  P.F. Chang’s China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting.  Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility.  In addition, the Company has extended the P.F. Chang's brand to international markets and retail products both of which are operated under licensing agreements.  For more information on P.F. Chang’s, please visit the website at