Sales Training and Value Creation Expert Bill Walton Signs Publishing Deal With CelebrityPress For Book, “The Winning Way”

Lawrenceville, NJ – April 7, 2014 Bill Walton, President of ProDirect Sales Training, has joined a select group of leading business experts from around the world, along with best-selling author and speaker, Brian Tracy, to co-write the forthcoming book titled, The Winning Way:The World's Leading Entrepreneurs and Professionals Share How They are Winning in Life and Business and You Can Too! Nick Nanton, Esq. along with business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide, recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint. 

Bill Walton is a nationally-recognized sales trainer and coach with more than twenty-five years of experience helping individuals and teams add value to customers. He is known for the cutting- edge value creation strategies he employs in his sales training and value proposition work.  Bill works with such prominent Fortune 500 companies such as Avis Budget Rental Car, American Express, and Merrill Lynch. Bill’s approach has helped his clients retain their most coveted accounts and win business back from the grasp of the competition.

Prior to founding ProDirect, Bill worked for two prominent professional services firms selling large-scale sales training and consulting projects. His clients included CIGNA, Stanley Tools, and Unilever. During this time, he formulated his value-creation philosophy by learning what it took to sell to and serve clients with extremely high expectations. Bill also spent ten years in sales and marketing within the consumer products industry, learning the value of delivering on a brand promise. These experiences have all served to provide the inspiration for his work with salespeople today.

As a noted speaker, Bill is asked to deliver engaging talks on such topics as Bullet- proofing relationships, Making your story make the difference and Sales process as product. Bill recently published Taming the Four-Headed Dragon, a value creation playbook to help financial professionals get the sales growth they need and attract the clients they want, all on a limited time budget. Bill was recently acknowledged by America’s PremierExperts® as one of the leading experts in his field.

Bill publishes the Value Creation sales blog and has been a featured guest on CNN. He’s worked as an adjunct professor at New York University’s School of Continuing Education and has been a featured contributor to Human Resource Executive magazine. Bill is an active member in the Professional Society of Sales and Marketing Trainers, and the Greater Philadelphia Senior Executive Group (GPSEG) and currently sits on the board of the Juvenile Diabetes Research Foundation.

CelebrityPress™ describes The Winning Way:

By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it.

Having your goal and setting yourself up to achieve your goal is the first step in the process. You adjust your mindset and begin to plan diligently. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and expectations will need adjustments as you go along. That is why the knowledge shared by the CelebrityExperts® in this book will be of importance to you.

The advice and suggestions of these CelebrityExperts® are based on their experiences – both their accomplishments and their shipwrecks. The knowledge they share will allow you to make plans that can propel you in the right direction. That is the function of a mentor – to guide you where you are going and to advise what to avoid.

The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes. The book is tentatively scheduled for release in June 2014.

For information on Bill and his results-producing programs, books and speaking topics, visit:,,, and  

More About Bill Walton:

Bill graduated magna cum laude from Connecticut State University with a degree in Business Administration and received a Master’s degree in Human Resource Education from Fordham University.

Bill lives in Lawrenceville, NJ, and spends his spare time playing tennis and rooting for the New York Jets with his wife Amy and daughter Juliet.

About Celebrity Press™: 

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1400 best-selling authors to date. 

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