Eddie Bauer Announces Grand Opening of King of Prussia Store

Bellevue, Wash. – April 10, 2013 – Eddie Bauer, LLC announced today the opening of a new store at the Plaza in the King of Prussia Mall, located in King of Prussia, Pennsylvania. The new store, opening on April 11, features over 6,000 square feet of retail space that evokes the same spirit as some of the great American lodges. With heavy timber framing and wood ceilings, the warm, rustic feeling of the space is paired with the latest, high-performance Eddie Bauer products to create an exceptional shopping experience.


Eddie Bauer will feature its full collection of outdoor performance products -- sleeping bags, packs and gear -- as well as the very latest in Men’s and Women’s Sportswear, Travex travel apparel and First Ascent outerwear to outfit everything from a climb in the Himalayas to a backyard adventure.


“This store perfectly marries Eddie Bauer’s heritage in the outdoors with the latest styles and gear technology,” said Ann Perinchief, senior vice president of customer experience and legendary service, Eddie Bauer. “We’re excited to have a greater presence at King of Prussia Mall to provide customers with outstanding quality products at a great value and share our expertise in outfitting for any adventure.”


To celebrate the grand opening, Eddie Bauer is launching a promotion that includes special giveaways to the first 100 people at the store on April 11, and a free $20 savings card to the first 100 people at the store April 12-14. Through April 14, all store customers will receive a scratch-off card with 15 percent, 20 percent or 30 percent-off savings. A raffle will also be held during the promo for the chance to win a free Eddie Bauer Alchemist 40L pack, winner of Outside’s 2012 “Gear of the Year” Award.  


The King of Prussia store joins 311 Eddie Bauer stores located throughout the country.  To find out more on the locations of other Eddie Bauer stores in that region or nationally, please the visit website here.


To find out more about Eddie Bauer, please visit

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service.  Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan through catalog sales and online at  Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.