Second Edition of Bestselling Book “Social Media Field Guide” by Krista Neher Provides Outline for Creating an Effective Social Media Marketing Plan

May 30, 2013 -- Bestselling social media author, speaker and trainer Krista Neher (, is excited to publish the second edition of her first book, the Social Media Field Guide.

Originally published in 2010, the Social Media Field Guide hit shelves with rave reviews, being praised as “an invaluable resource for any business that wants to understand and get real results from social media” (Mike Grehan, Global VP of Content, Search Engine Strategies).

With nearly 90% of businesses now active on social networks, it’s crucial for every business to get a social media strategy in action. This social media marketing book is a comprehensive guidebook for businesses looking to grow their brand and reach a larger target audience using social media and Internet marketing strategies.

The second edition of the Social Media Field Guide covers the same social media marketing strategies as the first edition, and includes coverage of top social media sites like Facebook, Twitter, LinkedIn, and more. The second edition also covers newer social networks including Pinterest and Instagram.

The Social Media Field Guide second edition has the same results-oriented layout as the original edition and is comprised of 2 components: The Map and The Compass. The Map itself is the actual social media plan, and The Compass includes a step-by-step guide for understanding the social media landscape and strategically using specific social media tools.

Countless businesses struggle with adapting to social media, and this book uses a proven planning method, covering the social media tools that get results including blogs, webinars, mobile marketing, discussion forums, review sites, top social networks, and more. Krista Neher’s Compass includes the 8 directions in a social media plan: publishing, sharing, social networks, microblogs (Twitter), collaboration and co-creation, discussion and review, public relations, and mobile.

With over 12+ years of marketing experience, Neher has been a pioneer in the field of social media marketing, and was one of the first professionals to start using social media for business before “social media” was even a recognized term. Her book includes the best practices for using social media and Internet marketing to grow a business, and is based off of the strategies she used to launch her business and her personal brand.

In addition to the Social Media Field Guide, Neher, a professional social media speaker, also authored the bestselling social media book Visual Social Media Marketing (#VSMM) and co-authored one of the first textbooks on social media marketing, Social Media Marketing: A Strategic Approach.

The Social Media Field Guide - Second Edition (softcover and ebook; April 2013; $18.95; 978-0983028635) is relevant to all marketers and business professionals who are interested in learning to use social media for business. It’s available for purchase in hard copy or eBook format. Physical copies can be purchased on Amazon at and the eBook version can be purchased at

About The Author

Krista Neher ( is an international speaker, bestselling author, industry thought-leader and the CEO of Boot Camp Digital. Neher is a social media pioneer and has worked with leading companies like P&G, GE, General Mills, Verizon and The United States Senate on their digital marketing strategies.  Neher has been a featured digital marketing expert on CNN, the New York Times, Wired, NBC, CBS, The Associated Press and many more.  She speaks internationally on social media and digital marketing trends - her latest travels including India and London - and is looking forward to many upcoming speaking engagements where she will cover visual social media marketing #VSMM. To book Krista for a speaking engagement, go to