XYIENCE®, a leading sports nutrition brand and maker of Xenergy, the official energy drink of the UFC®, announces its inaugural Power to Win® Team. This newly selected group of Power to Win Team members will represent XYIENCE’s sport nutrition and Xenergy beverage lines in their communities that include Denver, Las Vegas, Phoenix, Southern California and St. Paul, Minnesota.
These inaugural team members were selected after a six-week open online application process where people over the age of 18 were able to submit an application and video that demonstrated their ‘Power to Win’ attitude. The Power to Win program seeks athletes in individual lifestyles sports, as well as fitness influencers, trainers, instructors and race organizers who share our brand’s commitment to living a fit and active lifestyle. Selected athletes will represent XYIENCE for a period of 12 months with the opportunity to renew their sponsorship cycle thereafter.
“We know how much hard work and intensity goes into athletic training, so we created the Power to Win Team program and fund with a goal to empower these athletes as they pursue their goals,” said John Lennon, XYIENCE’s president. “As a national sports nutrition and energy drink brand we are uniquely positioned to provide exposure and support for these fitness influencers who embody the ‘power to win’ attitude.”
Power to Win Team members will attend XYIENCE events in their area, receive an allotment of XYIENCE gear, enjoy exposure on the brand’s website and social media channels, and have the opportunity to apply for Power to Win bucks that can to be used for expenses like competition entry fees, travel, equipment, certifications, etc. For their efforts in educating others about XYIENCE products and messages, team members can also accumulate Power to Win points that can be redeemed for XYIENCE product above their monthly allowance.
The 2014 Power to Win Team includes:
Conner Cordova, Mixed Martial Arts
Sarah Devlin, NPC* Fitness Competitor *National Physique Committee
Jennifer Turchin, Triathlete
Jessica Rowell, NPC Fitness Competitor
Kelsey Aganon, Obstacle Course Racing / Fitness Instructor
Ray Chargualaf, Trainer and Founder of Revolution Fitness Gym
Holly Miller, Marathon Runner
Jason Rodie, Paralympic Track & Field
Kawika Henderson, Crossfit
LaShay Marks, Obstacle Course Racing
Laura Dickerson, Crossfit
Jonathan Santa Maria, Mixed Martial Arts
Paul Pugliesi, Surfing
Taylor Saul, Motocross
Dustin Pederson, NPC Fitness Competitor
“It was a very difficult choice because we received many wonderful applications,” said Aimee Wenske, XYIENCE’s brand and social media manager. “The Power to Win is a way of thinking, living and being and these individuals really help to bring our brand philosophy to life. Congratulations to the entire team.”
For more information on
XYIENCE’s Power to Win Team, please visit www.XYIENCE.com.