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"Blinking" Is The Drug Of Choice For Dry Eye

BOSTON, MA—Dry Eye Awareness gets a much needed boost with the launch of a year-long social global campaign dubbed Blink Around the World. Eye health professionals around the world are joining the Tear Film & Ocular Surface Society (TFOS), to generate dry eye awareness with a new song and corresponding online campaign.

According to TFOS Member and advisor Dr. Debra A. Schaumberg, Associate Director for Clinical & Epidemiologic Research at the University of Utah: “Dry eye disease is a global problem and treatment is an unmet need. Dry eye causes both discomfort and vision problems, particularly with contact lens wearers, computer users and people as they age. Women are the largest demographic of dry eye sufferers.” Approximately twenty to forty million people live with dry eye in the United States with Europe close behind and Asia nearly double in prevalence.

To help reinforce the message, TFOS has also launched a new song to promote global eye-health. “Blink Around the World is a fun and catchy way to remind people to blink their eyes, which both exercises and protects this preciously vital organ,” says Amy Gallant Sullivan, Executive Director of TFOS. "The simple act of blinking reduces dry eye symptoms by flushing fresh tears over the eye, re-moisturizing and keeping foreign matter and irritants out."  Unfortunately, dry eye causes us to blink less and blinking is a self-help treatment, so we all need to blink more.

Sullivan is amassing a coalition of partners including scientists, clinicians, pharma and patients to help spread the importance of blinking and eye health. TFOS collaborated with Italian pop singer Sabrina to create the new music single. “Blink Around the World," the song, can be purchased on Amazon.com or via iTunes. Proceeds from the sale of Blink Around the World will benefit the TFOS educational mission. 

To engage with this campaign use #blinkaroundtheworld on Twitter and Facebook

FOLLOW TFOS ON TWITTER: @EYEPPL

FOR MEDIA INTERVIEWS, CAMPAIGN PARTICIPATION

CONTACT:

Amy Gallant Sullivan, Executive Director of TFOS  |  email:  amy@tearfilm.org  phone:  +1 (646) 502-8601 - visit the campaign website: www.blinkaroundtheworld.com

Related Links:

Blink Around The World - Download the song

Blink Once for Dry Eye - Twice for Eye Health Reseach Vision Monday

More Dry Eyes in the House Wall Street Journal

Dry eyes and technology: What you need to know to protect your vision CBS NEWS Video with TFOS Member, Dr. Chris Starr

About TFOS
Founded in 2000, The Tear Film & Ocular Surface Society (TFOS) is a world leader in eye health education headquartered in Boston that's dedicated to advancing the research, literacy and educational aspects of the scientific field of the eye’s surface. The TFOS network includes basic scientists, academic clinicians and industry representatives originating from more than 80 countries. The society has published The TFOS International Dry Eye Workshop (DEWS 2007), The TFOS International Report on Meibomian Gland Dysfunction (MGD 2011) and the soon-to-be-printed TFOS International Workshop on Contact Lens Discomfort (CLD 2013). More information about TFOS and these reports available at www.tearfilm.org.

About Blink Around the World
Blink Around the World is a global campaign launched by TFOS to promote the importance of eye-health and the need for more innovative research.  Dry eye treatment is only one example of a global unmet need in ophthalmology.  TFOS' global collaboration among scientists, clinicians and industry professionals facilitates the action needed to help the world see better.