CINCINNATI, OH, June 26, 2013 -- Boot Camp Digital (www.bootcampdigital.com), the leading international provider of social media education, announces their newest training class, Social Media Measurement and Analytics. The first offering of the quarterly program will take place on July 22 in Cincinnati Ohio.
Over 90% of businesses are now using social media, yet many businesses aren’t sure if they are getting a return from their investment, or even how to calculate this return. This program will show businesses how to analyze and evaluate their social media marketing efforts using a variety of data and tools.
According to Awareness Inc, 53% of social media marketers don’t measure their success. In addition, Adobe states that 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing.
That’s why CEO and Boot Camp Digital lead trainer Krista Neher created this half-day social media measurement training class. Most businesses haven’t yet investigated how to evaluate the return from social media, yet they are investing significant resources in it.
As a professional social media trainer and expert, Neher has been implementing social media analytics strategies since the inception of social media. Her vast background knowledge in social media marketing and metrics guarantees that attendees will learn advanced strategies in this course.
“I’m thrilled to launch Social Media Measurement and Analytics because I know too many companies out there that are struggling to figure out whether or not their social media marketing efforts are making a difference,” says Neher. “Social media marketing can launch your company ahead of thousands of others, but only if you know how to test what works and what doesn’t, and what to do with that information. This program will show you how to measure and report your efforts, as well as how to get more out of your current social media marketing efforts.”
Social Media Measurement and Analytics is comprised of 3 parts: measurement & tools, reporting & analytics, and how to evaluate ROI (Return on Investment). The first section will show how to measure social media marketing based on specific objectives, as well as the best tools to measure social media. The second section focuses on analyzing data to make social media reports meaningful, and reporting tools. The last section is an in-depth overview of measuring the value of social media and how to demonstrate ROI.
There are also several bonuses in the Social Media Measurement and Analytics training, including free access to Boot Camp Digital’s online training program archives ($270+), 2 free months of access to Boot Camp Digital’s top-rated membership program ($54), and Krista’s bestselling books: The Social Media Field Guide and Visual Social Media Marketing.
Those interested in attending can register and get more information at http://bootcampdigital.com/analytics. Reserve your spot immediately to guarantee a space in this exclusive program.
About Boot Camp Digital
Boot Camp Digital (http://bootcampdigital.com/) is a top-rated provider of social media, Internet marketing and digital training to companies of all sizes. Boot Camp Digital has worked with the biggest and best companies including Procter & Gamble, Google, The United States Senate, Macy’s, GE and more. Krista Neher (www.kristaneher.com) is the CEO of Boot Camp Digital and is an internationally recognized speaker, a social media expert and bestselling author of The Social Media Field Guide and Visual Social Media Marketing.